
With every home I help buy or sell, I donate a portion of my commissions to support the
Maricon Hilario Foundation, helping students in the Philippines access education and
opportunity.

Always working towards continuing my education, I completed the real estate industry’s most comprehensive new homes sales course and earned a national certification as a New Home Specialist. I am also Residential Construction-certified.

If you are selling a home in Lake Stevens, it is easy to focus on one question:
“What is my home worth?”
But there is another question that can be just as important:
“What are today's buyers actually looking for?”
Understanding buyer preferences can help sellers make better decisions about pricing, preparation, photography, marketing, and even which improvements are worth making before listing.
And in the current Lake Stevens market, that matters.
Zillow reports that the typical Lake Stevens home value was approximately $704,136 as of June 30, 2026, with homes going pending in around 14 days. At the same time, there were 176 homes for sale and 82 new listings in June. (Zillow)
Redfin's recent data shows a median Lake Stevens sale price of approximately $694,534, with homes selling in about 14 days and receiving an average of two offers over its three-month measurement period. However, about 31.5% of listings experienced price drops, showing that not every home is getting the same buyer response. (Redfin)
For sellers, the takeaway is important:
Buyers are still active, but they have choices.
That means today's successful listing needs to make it easy for buyers to see the value.
There is no single buyer profile in Lake Stevens.
Some are looking for their first home.
Others are moving up because they need more space.
Some are relocating to the area.
Others may be downsizing or looking for a home closer to the lifestyle they want.
But across these different buyer types, several themes consistently matter:
Value for the price
Functional living space
Move-in readiness
Outdoor space
Convenient location
Access to schools and recreation
Updated kitchens and bathrooms
Flexible rooms
Good storage
Strong curb appeal
A home that fits their lifestyle
The challenge for sellers is figuring out which of these features matter most for their particular property and likely buyer.
Perhaps the most important thing buyers are looking for is value.
That does not necessarily mean the cheapest home.
A buyer may pay more for a property if they believe they are getting something worthwhile in return.
That could be:
A better location
More usable space
A remodeled kitchen
A larger lot
A lake view
A newer roof
A three-car garage
Better outdoor space
A move-in-ready condition
In other words:
Buyers want to understand why your home costs what it costs.
This is especially important in today's market.
Zillow reported that 36.8% of Lake Stevens sales were below list price, while 28.4% were above list price based on its May 2026 data. (Zillow)
That tells sellers that buyers are not simply accepting every asking price.
They are evaluating the value.
Today's buyers may be more cautious about taking on large renovation projects.
That does not mean every home needs to be completely remodeled.
But buyers often appreciate a property where they can move in without immediately facing a long list of repairs.
That can include:
Clean interiors
Fresh-looking paint
Well-maintained flooring
Functional appliances
Updated fixtures
A maintained yard
Good overall condition
No obvious deferred maintenance
A buyer may still choose a home that needs work if the price reflects the condition.
The important thing for sellers is understanding the relationship between condition and price.
Square footage is important, but buyers also want to know how they can use the space.
A 2,500-square-foot home with an awkward layout may not feel as valuable as a slightly smaller home with rooms that work well.
Today's buyers may be looking for spaces that can serve multiple purposes.
For example:
Home office
Guest room
Playroom
Workout room
Media room
Hobby room
Study area
Additional storage
If your home has a bonus room or flexible space, explain its possibilities.
Don't simply call it:
“Bonus room.”
Show buyers what it could become.
Remote and hybrid work have changed how many buyers think about space.
A dedicated office is not required for every buyer.
But having a quiet area that can accommodate work, school, or other activities can be appealing.
A flexible room could potentially serve as:
A home office
Study area
Guest space
Creative workspace
If you have a room that can serve multiple purposes, make sure the listing photography demonstrates that flexibility.
Outdoor space can be particularly relevant in Lake Stevens.
The city has invested in parks, recreation, trails, and open spaces, and its first Parks, Recreation and Open Space Plan was adopted in 2026 to guide future improvements. The plan was developed with community input and is designed as a six-year guide for parks and recreation services. (Lake Stevens)
That broader emphasis on outdoor recreation can make private outdoor space a useful selling point.
Depending on the property, buyers may appreciate:
Fenced yards
Decks
Patios
Covered outdoor areas
Gardens
Space for pets
Play areas
Entertaining areas
Privacy
The key is usability.
A large yard that feels difficult to maintain may not appeal to the same buyer as a smaller yard that is beautifully designed and easy to enjoy.
Lake Stevens buyers may also be drawn to properties that provide some connection to the lake.
That could mean:
Waterfront
Lake views
Lake access
Nearby parks
Walking access to recreation
Outdoor spaces oriented toward the water
But sellers should be specific.
A partial view is not the same as waterfront.
Nearby access is not the same as private access.
And a home close to the lake is not automatically a lake-view property.
Accurate descriptions help buyers understand exactly what the home offers.
For properties with strong water-related features, photography becomes especially important.
Show the view.
Show the outdoor space.
Show how the home connects to the water.
The kitchen remains an important area for many homebuyers.
But sellers should be careful about assuming that a full kitchen renovation is always necessary before listing.
Sometimes relatively simple improvements can make the space feel more appealing:
Deep cleaning
Decluttering countertops
Updating hardware
Replacing outdated light fixtures
Touch-up paint
Cleaning appliances
Improving organization
If the kitchen is already updated, make sure the listing photography showcases it.
If it is older, price and market it honestly.
A buyer may accept an older kitchen if the rest of the home and the price make sense.
Bathrooms are another area where buyers can quickly form an impression.
A bathroom does not necessarily need to look like a luxury hotel.
Buyers may simply want it to feel:
Clean
Functional
Well maintained
Updated enough for the price
Free from obvious repairs
Before listing, consider:
Replacing worn caulk
Deep cleaning
Updating fixtures
Replacing damaged hardware
Touching up paint
Decluttering counters
Small details can improve presentation without requiring a major remodel.
Storage is often overlooked in listing preparation.
But buyers notice it.
They may be looking for:
Walk-in closets
Pantry space
Garage storage
Linen closets
Mudroom storage
Built-in shelving
Attic space
Utility storage
If your home has good storage, don't hide it.
Clean and organize those spaces so buyers can see their potential.
A crowded closet can make a home feel smaller.
An organized closet can make the same space feel much more functional.
A beautiful home in an inconvenient location may not appeal to the same buyer as a slightly less impressive home in a location that fits their lifestyle.
Lake Stevens buyers may consider:
Schools
Parks
Trails
Shopping
Restaurants
Lake access
Commute
Neighborhood character
Community amenities
The city maintains a network of parks and recreation opportunities, while Lake Stevens School District serves schools throughout the community. (Lake Stevens)
That means sellers should think beyond the walls of the property.
Your neighborhood is part of what the buyer is purchasing.
For households with school-age children, school location and assignment can be an important consideration.
Lake Stevens School District uses a SchoolSite Locator to help families determine which school serves a particular address. The district also states that school attendance is determined by residential address. (Lake Stevens School District)
This is important for sellers because they should provide accurate school information, rather than relying on assumptions.
School boundaries can change.
A nearby school is not necessarily the assigned school.
And sellers should avoid making unsupported claims about school quality.
Instead, provide factual information and encourage buyers to verify the current assignment.
Lake Stevens is continuing to invest in its outdoor recreation system.
The city's 2026 priorities specifically identify trails as the top request from Lake Stevens residents for recreation opportunities, and the city is advancing plans for the Bayview Trail extension. (Lake Stevens)
For sellers, this is useful context.
If your home is near:
A neighborhood park
A trail
A playground
Sports facilities
Lake access
Open space
make sure buyers know about it.
But don't exaggerate the distance.
“Near a park” means something different from “across the street from a park.”
Accuracy is more valuable than hype.
Before buyers schedule a showing, they are likely to see your listing online.
That means your first impression is digital.
Buyers may quickly evaluate:
Main photo
Price
Number of bedrooms
Number of bathrooms
Square footage
Photos
Description
Location
Features
If the listing does not look compelling online, buyers may never see the home in person.
That makes professional photography especially important.
If your home's biggest selling point is the backyard, show it.
If it is the kitchen, show it.
If it is the lake view, show it.
If it is the primary suite, make sure buyers understand what makes it special.
Don't make buyers hunt for the best feature.
Your marketing should answer:
“Why should I schedule a showing?”
within the first few seconds.
This is one of the most important things sellers need to understand.
Buyers do not look at your home in isolation.
They compare it.
A buyer may see your home on Monday and three others on Tuesday.
They may compare:
Price
Condition
Layout
Updates
Yard
Garage
Location
Views
Amenities
Monthly payment
That means your home needs to be positioned against its actual competition.
Pricing is ultimately where many buyer decisions come together.
Redfin reports that Lake Stevens homes have been selling at about 99.9% of list price on average, while 31.5% of homes experienced price drops. (Redfin)
This suggests that buyers are still willing to pay close to asking price for homes they believe are appropriately priced, while some sellers are having to adjust when the initial price does not attract enough interest.
For sellers, this means:
The goal should not be to list at the highest number imaginable.
The goal should be to establish a price that makes sense compared with the alternatives buyers have.
You do not necessarily need a luxury renovation to make a strong impression.
Buyers often notice basic maintenance.
Before listing, consider:
Fixing obvious defects
Replacing burned-out bulbs
Cleaning windows
Touching up paint
Cleaning gutters
Maintaining landscaping
Repairing loose hardware
Cleaning carpets
Addressing small plumbing issues
These improvements may not dramatically increase the home's value individually.
But together, they can improve buyer confidence.
A listing should answer more than:
“What does the house have?”
It should also answer:
“What is it like to live here?”
For a Lake Stevens home, that might involve:
Outdoor recreation
Lake activities
Parks
Trails
Community events
Neighborhood life
Convenient access to daily necessities
The City of Lake Stevens continues to offer community recreation programming and events, including seasonal activities and park programming. (Lake Stevens)
That lifestyle context can help buyers understand why the location may fit them.
It is important not to assume that every buyer wants the same features.
They may prioritize:
Affordability
Monthly payment
Condition
Low immediate repair costs
Location
Functional space
They may prioritize:
More bedrooms
Larger living areas
Better outdoor space
Home office
Storage
Neighborhood
They may prioritize:
Low-maintenance living
Convenient location
Single-level living
Smaller yard
Accessibility
Less upkeep
They may prioritize:
Commute
Schools
Community amenities
Neighborhood feel
Recreation
Move-in readiness
Your marketing becomes more effective when you understand which buyer is most likely to purchase your property.
Instead of trying to appeal to everyone, identify your home's strongest buyer profile.
Then prepare accordingly.
Identify:
Best room
Best feature
Strongest outdoor space
Most useful flexible area
Recent updates
Unique characteristics
Identify:
Nearby schools
Parks
Trails
Lake access
Shopping
Restaurants
Commuter routes
Look at:
Active listings
Pending listings
Recent sales
Price reductions
Days on market
Ask:
“Would a buyer looking at comparable homes see the value in choosing mine?”
If the answer is yes, you have a much stronger starting point.
Sellers sometimes spend money on improvements that buyers do not necessarily value enough to justify the cost.
Before making a major renovation, consider:
How long you plan to stay
What comparable homes offer
What buyers in your price range expect
Whether the improvement solves an obvious problem
Whether the investment is likely to improve your home's market position
You do not have to make your home perfect.
You need to make it competitive.
The biggest mistake is focusing entirely on what the seller wants.
You may love:
A particular paint color
A unique room arrangement
A certain flooring choice
A large collection
An oversized piece of furniture
But buyers are evaluating the home through a different lens.
They are asking:
“Can I see myself living here?”
That is why preparation should create a neutral, clean, functional environment that allows buyers to imagine their own lives in the home.
What are local Lake Stevens buyers looking for in today's listings?
They are not necessarily looking for the biggest or most expensive home.
They are looking for value, functionality, condition, location, and a lifestyle that fits their needs.
Current market data shows that buyers remain active in Lake Stevens, with homes going pending in around 14 days. But the increase in available listings and the number of homes experiencing price reductions show that buyers have choices and are evaluating properties carefully. (Zillow)
For sellers, that means your job is not simply to put your home on the market.
It is to answer the buyer's most important question:
“Why should I choose this home?”
That answer may be the location.
It may be the backyard.
It may be the updated kitchen.
It may be the lake view.
It may be the flexible floor plan.
Or it may be the combination of all of those things.
The better you understand what your likely buyer values, the easier it becomes to make smart decisions about pricing, preparation, and marketing.
If you're preparing to sell your Lake Stevens home, I can help you identify what today's buyers are likely to notice, compare your property with current competition, and develop a listing strategy that puts your home's strongest features front and center.
Maricon Bashforth is a real estate broker in Lake Stevens, Washington helping buyers and sellers throughout Snohomish County and North King County. She focuses on helping homeowners transition to their next home, whether that means moving up or downsizing. She serves clients in English, Tagalog, and Ilokano.
How Lake Stevens Market Trends Are Affecting Local Home Sellers
What Is Your Lake Stevens Home Worth Right Now? Key Trends for Sellers
How to Price Your Lake Stevens Home to Attract Multiple Offers
How Proximity to Lake Stevens Schools and Parks Helps Sell Your Home
